01 / CREATE
Content people feel.
Social strategy, short-form video, storytelling, content direction and community-building for travel and lifestyle brands.
Sonicca Mahendran · Creative operator
Good ideas.
Beautifully
done.
I bring brands to life and make experiences run beautifully—from content and campaigns to the small details guests remember.
Brand & contentHospitality & guest experienceCreative strategyFour languages, many perspectives
What I bring to the table
Creative thinking.
Practical follow-through.
I’m equally comfortable finding the story, building the system, and making sure the everyday work gets done.
02 / GROW
Brands with a point of view.
From my years in L’Oréal’s Dermatological Beauty team to founding Tropi Social, I connect audience insight with creative execution.
03 / CARE
Experiences that work.
Guest communications, booking operations, thoughtful service and the calm problem-solving that hospitality demands.
Selected chapters
A portfolio with range.
Different roles, one thread: understanding people and turning that understanding into experiences they want to return to.
Founder · Social media & hospitality
Tropi Social
I founded a social media agency focused on hospitality and tourism in Palawan, building content, strategy and ongoing social presence for local brands.
Strategy · Content production · Client partnerships
Brand marketing · Beauty
L’Oréal Malaysia & Singapore
Nearly three years in Dermatological Beauty as an Assistant Brand Manager, working where consumer insight meets brand execution.
Brand management · Campaign coordination · Consumer perspective
Guest experience · Australia
Koru Sabi Lodge
Coordinating guest communication and day-to-day operations for a nature-led cabin stay in Northern New South Wales.
Guest care · Booking operations · Process improvement
Creator · Community
Fitness & lifestyle
I built a fitness-focused TikTok audience of around 18,000, learning first-hand what it takes to make useful, engaging content consistently.
Short-form video · On-camera storytelling · Community
From the content desk
Stories made to move.
A selection of work featured on Tropi Social ↗
A little about me
Curious by nature.
Hands-on by choice.
I’m Malaysian, based in Catalonia, and shaped by working across Malaysia, the Philippines, Spain and Australia. My path has taken me from a microbiology degree with a psychology minor to beauty brand marketing, content creation, entrepreneurship and hospitality.
That mix is my strength: I can zoom out to the big idea, then zoom in on the message, moment or process that makes it real.
EnglishMalayMandarinTamilLearning CatalanFitness enthusiast
Your next collaborator?
Let’s make something worth remembering.
Open to creative partnerships, brand and content roles, and hospitality projects.